Alnoor Ladha defines a 'culture hack' as a strategic intervention aimed at disrupting and transforming existing cultural norms, narratives, and power structures to create space for alternative ways of thinking and being. He views these hacks not merely as acts of resistance but as creative and subversive tools that leverage the media, technology, and collective imagination to instigate meaningful social change. According to Ladha, culture hacking challenges the status quo by making the invisible visible, questioning the taken-for-granted assumptions, and exposing the underlying ideologies that perpetuate inequality and injustice. Through these innovative disruptions, he believes it is possible to ignite conversations, inspire action, and ultimately, forge new pathways toward a more equitable and conscious society.
See also: native people, social change, post capitalism, late-stage capitalism, indigenous movements